Book Summaries

Summaries of great books

brain-waves

A Whole New Mind by Daniel Pink Book Summary, Notes, and PDF

Daniel Pink’s “A Whole New Mind” is a true masterclass on psychology, learning, management, and more. It’s a must-read for marketers, leaders, and anybody curious about the mind. Here are some of the key takeaways I got from reading the book. If you enjoy these tidbits, the book is absolutely FULL of details so make …

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What’s Your Story by Craig Wortmann Books Notes, PDF, and Summary

Stories are great for many different scenarios: both high stakes and low stakes. Low Stakes: product info, reinforcing, guidelines (Use anything)High Stakes: changing way of thinking, doing things, inspiring (USE STORIES) If you want to change the way people do things, it is high stakes. If you are dealing with customers or asking for money, it …

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