Last Updated on October 8, 2020
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- 1 Tell Us About Yourself And Your Background!
- 2 Tell Us About Your Company! How Did You Start It? Why Did You Start It?
- 3 How Did You Get Your First Several Customers Or Users? How Many Users Or Customers Do You Have Now?
- 4 How Does Your Company Grow And Acquire New Customers?
- 5 What Actionable Tips And Tricks Do You Have For New Founders Who Are Looking To Get Their First Thousand Users Or Dollars?
- 6 What Is Something You’ve Learned That Would Not Be Obvious To Somebody Who Hasn’t Worked In Your Space Before?
- 7 What’s The Craziest Thing That’s Happened To You (Good Or Bad) On Your Founder Journey?
- 8 What Are Your Favorite Books?
- 9 Anything You’d Like To Plug?
Tell Us About Yourself And Your Background!
I am the owner of a brick and mortar business (dance studios). I also own an online small business growth coaching business. Additionally, I am an author and the podcast host of Foot Traffic podcast.
Tell Us About Your Company! How Did You Start It? Why Did You Start It?
I just graduated from high school and didn’t want to stop dancing so I decided to put up flyers around town and offer free dance classes to middle schoolers who wanted to compete. Because it was free and I was only 17, we used my parents’ backyard in the summer and a church basement that was donated for free in the winter. That first year we had 17 girls join. Within 3 years, we had grown to 100 dancers.
How Did You Get Your First Several Customers Or Users? How Many Users Or Customers Do You Have Now?
I would go from subdivision to subdivision putting door hangers on doors. It was a great, inexpensive way to get the word out. It worked well and was a great way to get started. We started our first year with 17 and now have almost 1000 students. We’ve come along way.
How Does Your Company Grow And Acquire New Customers?
Thankfully we don’t do door hangers anymore. Now we use the power of social media and word of mouth to spread the word. Facebook ads are our #1 source of paid traffic as well.
What Actionable Tips And Tricks Do You Have For New Founders Who Are Looking To Get Their First Thousand Users Or Dollars?
I coined this phrase, Foot Traffic Formula, because there are 4 things you need to focus on before you start spending money and risk it all. Driving traffic is what most business owners focus on but you don’t want to do that until you have the complete formula set up. You want to make sure you have a Touch component. Something to grab their name, email, phone number, or other contact information. Then part 3 is Transaction. Creating a low barrier of entry to get someone to buy quickly. The 4 part is Tracking. What you measure increases. You want to Track each pillar – Traffic, Touch, and Transaction. By doing so, you will know what is working and what isn’t.
What Is Something You’ve Learned That Would Not Be Obvious To Somebody Who Hasn’t Worked In Your Space Before?
I have learned that you need to just be open. Say yes to as many opportunities in the beginning as you are finding your sweet spot. It has led me to finding my strengths and some really great opportunities.
What’s The Craziest Thing That’s Happened To You (Good Or Bad) On Your Founder Journey?
When I would put the door hangers on the doors, more than once we would have an old lady or two chancing me down the road yelling not to put anything on her door. It didn’t stop me from doing it but it made me realize that even strategies that work can still have a downside. It definitely helped build my resilience.
What Are Your Favorite Books?
The One Thing – As someone who wants to do all the things, you have to choose what is most important. In a world filled with overwhelm, this book is incredibly important.
Anything You’d Like To Plug?
- Building A Service Based Company With Zach Boyette
- Why Networking Is So Important With Angela Peacock
- Building Community With Susie Levitt
- Minimizing Risk By Selling Upfront With Thejo Kote
Book summaries, notes, interviews, and more!
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