Last Updated on December 15, 2020
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About Shyam Sundar Nagarajan
Shyam is a technologist who is passionate about solving complex business problems with technology. He is a Fulbright Scholar with over 20 years of experience in various leadership roles. He has been an intrapreneur in the past and headed the innovation arm for a large multi-national corporation. He became an entrepreneur in 2017.
GoFloaters is “AirBnB for Office Spaces”. We are reimagining office spaces for the “work from anywhere” world. “Traditional Offices” have lived past their expiry date. Offices for the digital world should not be concentrating people in large buildings in already crowded cities. This belief led the GoFloaters team to reimagine offices as a utility that is available on the tap to anyone, anywhere and for any duration on a pay-as-you-use basis.
How Did You Get Your First Several Customers Or Users? How Many Users Or Customers Do You Have Now?
We have over 10,000 customers right now across 14 cities. Our initial set of customers were through events that the founders attended and through startup communities that the founders were a part of. Our early set of customers also referred many others as they saw a value in the product.
How Does Your Company Grow And Acquire New Customers?
We rely on a combination of referral, social media posts, events and social media marketing to acquire customers.
What Actionable Tips And Tricks Do You Have For New Founders Who Are Looking To Get Their First Thousand Users Or Dollars?
Build a loyal customer base around customers who fit in your ideal customer profile. It would take time to build this and is also not scaleable but this is the right way to do it. These initial customers who not just act as a brand ambassador but also give you feedback on things that you can improve upon in your product.
What Is Something You’ve Learned That Would Not Be Obvious To Somebody Who Hasn’t Worked In Your Space Before?
The perceived value and how customers want to use your product may not be the way in which you have envisioned it. You should just let the product out in the open and study usage patterns to see how customers are using your product and which problem are they trying to solve with your product.
What’s The Craziest Thing That’s Happened To You (Good Or Bad) On Your Founder Journey?
We were growing steadily towards the end of 2019 and the start of 2020. We were about to hit breakeven when COVID-19 hit us hard. The craziest thing that has happened is that the market for our concept has exponentially increased as companies of all sizes are embracing work from anywhere.
What Are Your Favorite Books?
Anything You’d Like To Plug?
GoFloaters is sustainable and flexible alternative to the traditional commercial real estate. We are building the “Work from anywhere” platform for enterprises that would enable them and their teams to scale work from anywhere and realise the true potential of the approach.
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