Last Updated on November 16, 2020
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About Adrian Patel-Delaloye
Adrian Patel is an entrepreneur in the software and nutraceutical industries. His passion is removing obstacles between people and their health, as well as helping companies effectively reach their audience. He has been a key figure in the formation, development, execution and acquisition of a wide variety of startups across multiple industries. Adrian’s passion and drive formed during an unconventional childhood and adolescence that unfolded between Wyoming, India and Bali. Born to an Indian immigrant father dedicated to the yogi path and a first generation Polish-American mother with a passion for global travel, herbalism and Balinese orchestra, Adrian has a rich diversity of experiences abroad and in the world of alternative spirituality and medicine. At the age of 22, Adrian chose experience over finishing his business degree and helped build a high tech startup that reached revenues of $60 million dollars and was later acquired by a publicly traded company. Today Adrian spends his time growing several businesses and enjoying the bounty of the open road while he lives nomadically in a truck camper, roaming the Rockies, spending time in nature, visiting friends, and watching his niece and nephew grow up in the wilderness of Montana.
About MailMonitor and Nariveda
Nariveda: My father and I started Nariveda.com knowing that the world was missing a highly absorptive liquid health supplements that was filled with the world’s highest integrity plant-based nutrients. My father, being an organic chemist was eager to partner with me (bringing sales, marketing and growth experience to the table.) to create the brand and launch a line of 7 world-first liquid medicinal elixirs.
MailMonitor: MailMonitor.com was started to give email marketers answers on where there emails will be delivered to (inbox, or spam folder) before they send their email to their customers. This is basically ever email marketers dream to know this info before they send their campaign to their customers. At the time of starting this software company, only one alternative existed and they charged $25,000 a month for the data. We wanted to offer the same data for a fraction of the price since its not expensive to get the data. Today we lead our industry in email deliverability analytics in affordability and work with brands like TikTok and MailChimp that send millions if not billions of emails annually and rely on us to give them answers on inbox performance.
How Did You Get Your First Several Customers Or Users? How Many Users Or Customers Do You Have Now?
Nariveda: Our first customers came from yoga conferences we attended in Sedona AZ. Before people would go into yoga, they’d sample our products and after they’d come out of a yoga session, they’d be beaming and glowing and mesmerized by how deep they were able to get into their stretching routine as a result of our fast acting nutrients that support muscles tissues and tendons. Nariveda has thousands of customers all around the globe.
MailMonitor: Our first signups came from spending $100 in google ads. Today we serve thousands of global brands and have processed 40 million+ email campaigns.
How Does Your Company Grow And Acquire New Customers?
Nariveda: We focus on making products that people FEEL. -This gets people talking and sharing and we rely on word of mouth to grow. There are very few supplement companies that make something people feel within minutes after they take it. It’s our main differentiating factor.
MailMonitor: We rely on industry meetings, SEO and a sales team to get the word out about what we do and the value we bring.
What Actionable Tips And Tricks Do You Have For New Founders Who Are Looking To Get Their First Thousand Users Or Dollars?
Don’t give up and exhaust all options available to you. When you run out of money from testing new things, find smart people and offer them equity to bring their time and knowledge to the table. It’s all about getting the right people in the van and then figuring out where to wanderlust. -I hope you millenials like that #vanlife analogy.
What Is Something You’ve Learned That Would Not Be Obvious To Somebody Who Hasn’t Worked In Your Space Before?
Nariveda: The majority of health supplements are laced with heavy metals and synthetic raw materials sourced from the petroleum industry.
MailMonitor: Email is the cheapest way to acquire new customers and its growing in popularity year over year. So start building an email subscriber list yesterday. -it’s worth its weight in gold.
What’s The Craziest Thing That’s Happened To You (Good Or Bad) On Your Founder Journey?
In my first startup, a dating app called Parallel. I worked so much and became so stressed out my appendix ruptured and i landed myself in the intensive care unit for 11 days and lost 20 inches of my colon.
What Are Your Favorite Books?
Ernest Shackleton’s Incredible Voyage, The Hard Thing about Hard Things and No Shortcuts to the Top.
Anything You’d Like To Plug?
nariveda.com – We make ridiculously high quality supplements your mind and body will benefit from. Guaranteed.
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